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Transcend presented its new logo. Changing the logo is designed to mark the evolution of its corporate identity represents a significant milestone in Transcend’s gradual transition from a primarily industrial
IT product manufacturer to a globally respected consumer product brand.

Transcend’s new logo combines well-executed arc lines with the powerful letter “T,” the first letter of Transcend, symbolizing its determination to provide products and services that “transcend” the
ordinary and exceed the needs of its customers. In addition, the slanted “T” letter illustrates the speed and ambition of moving forward and the logo’s deep red burgundy color signifies that Transcend’s
continuing devotion, passion and energy towards achieving its goal of becoming one of the worlds most highly regarded brands. The logo’s graceful outer curvature combined with its powerful straight inner
lines embody the essence of Transcend’s constant innovation and unwavering commitment to excellence.

Additionally, the curved line beneath the T logo reaches up to form the shape of an “i,” which may be read together with the “T” to represent the company`s official name (Transcend Information), thus creating a dynamic combination of both imagery and text.

Source: Transcend