Blu-ray will not be able to shake the rule of DVD until 2012
Overall PC market growth, driven by portable PCs, will give the worldwide CD/DVD market a moderately positive outlook in 2008 and lead to increased demand for slim drives. Despite the ramp of Blu-ray drives, DVD burners will continue to be the leading volume product until 2012. However, as the PC market’s adoption of DVD burners becomes saturated and increasingly commoditized, Blu-ray adoption will accelerate in 2009 and Blu-ray drives will become the majority of the total market value in 2012.
“DVD burners will remain the bread-and-butter business for ODD vendors,” said Wolfgang Schlichting, research director, Removable Storage at IDC. “Despite Blu-ray’s win over HD-DVD in the format war, Blu-ray drive adoption will be limited in 2008 because of their high price and only moderate consumer interest.”
Blu-ray “promotion” will take from three to five years, analysts believe. A decisive role in this at an early stage can play a devices which can only read discs (BD-ROM). If events will unfold in line with IDC analyses, already in 2011 the volume of world sales of Blu-ray drives will be 100 million pieces of finished products.
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Posted in Technology
May 15th, 2008 at 8:54 am
[...] Dave Cowl wrote an interesting post today onHere’s a quick excerptOverall PC market growth, driven by portable PCs, will give the worldwide CD/DVD market a moderately positive outlook in 2008 and lead to increased demand for slim drives. Despite the ramp of Blu-ray drives, DVD burners will continue to … [...]