ASUS filed in court against Gigabyte
The history about fooling customers is rapidly evolving. According to ASUS “Gigabyte, without a full understanding of ASUS’ engineering design and methods, has made false accusations against ASUS
motherboards’ EPU features and the quality of ASUS’ motherboard components”
Full quote:
Taipei, Taiwan, May 23, 2008 –
ASUS condemns the defamatory and false accusations raised by Gigabyte.
Gigabyte, without a full understanding of ASUS’ engineering design
and methods, has made false accusations against ASUS motherboards’ EPU
features and the quality of ASUS’ motherboard components.Also, in a press briefing presentation, Gigabyte misused a
photograph with blown-up (exploded) capacitors and led the audience to
believe it was an ASUS product to support its false allegations that
ASUS uses questionable quality components. However, the image was found
to be taken from a photograph of a VGA card manufactured by another
vendor. The action of misrepresenting a third party product to be an
ASUS product is truly defamatory and clearly outside the realm of
decent competition.ASUS takes pride in its innovations, which are measured against the
highest standards in the industry at all stages of operation - from
project development, engineering, manufacturing to service. Through a
combination of the best quality-controlled components and processes,
ASUS delivers state-of-the art technology breakthroughs to meet
customers’ needs. Every breakthrough is the result of huge R&D
engineering efforts.Hence, while it is common to have competition among companies, the
use of the above mentioned methods are defamatory and condemnable. ASUS
deeply resents Gigabyte’s action(s). Yesterday (May 22nd 2008), ASUS
has reported such acts to the Fair Trade Commission of Taiwan. Today
(May 23rd 2008), ASUS has officially filed a lawsuit against Gigabyte
for those defamatory acts.The EPU features represent an integral part of the world’s first
intelligent energy-saving motherboard which ASUS launched in September
2007. This technology incorporates a hardware EPU controller and the
ASUS AI Gear user interface to provide the maximum system efficiency.
The EPU controller dynamically regulates a wide variety of system
parameters (such as CPU voltage, loadline, and frequencies) in response
to real-time system loading. Furthermore, ASUS utilizes a unique clock
controller, loadline monitor and CPU sensor to automatically determine
the optimal system operating mode to achieve the best user experience
in terms of both performance and energy savings.
We at ASUS reiterate our primary mission of continually creating new products and
innovations with the highest standards and absolute integrity. ASUS
will be posting the engineering data regarding the EPU features on the
official websites for ASUS motherboard users’ information (http://event.asus.com/epu/).
Source: ASUS
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